NOT MILK

Not Co. partnered with Street Factory media to produce a larger than life outdoor sampling experience to highlight their new product - Not Milk. This was at the height of the pandemic, so making a large statement in a large open area was important.

The structure depicted a 10’ tall milk carton with transparent sides showing the different fruits and plant life that went into making the product. The mock-ups below showcase some of the directions we considered going.
Role: 3D Designer, Print Producer & Fabrication Planner - Year: 2020

NEW YORK CITY>NY
PRODUCT LAUNCH POP-UP

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